Citrablend

Citrablend is a health juice brand designed to deliver farm-fresh juice locally, by food truck (in this case, juice truck.) Various designs were created for the brand, including menu design, packaging, social media content, and most importantly, the design of the truck itself.

Hand-written text elements were used to drive home the small business/home-made element of the Citrablend brand, while Kraft paper packaging elements were used to keep inline with a customer base that values fresh, organic drink products.