Stick Tea

I had the opportunity to collaborate with a group of designers and creatives with client "Stick Tea" on rebranding their tea brand, through redesigned packaging concepts and social media assets. Below are the deliverables presented to our client.

Art Direction: Isabelle Miranda, Ally May Cordera
Account Director: Stacy Kang
Brand Strategy & Research: Olivia Slater
Copywriting: Emma Rich

The Product:

The client requested a fresh new look for packaging & an overall rebrand, with the goal of reaching a younger target audience.

With the intention of reaching a younger target audience as desired by our client, that would be more inclined to try a different method of tea drinking, we decided to rebrand towards a more graphic-based look that would stand out against competition on the shelf. The smiley stick character featured throughout is a personified Stick Tea packet named Sid the Stick. By incorporating a mascot, Stick Tea builds strong brand recognition across social media, using the character to bring personality to the brand, demonstrate product usage, and create a memorable impression for the target audience we are aiming to reach. This approach mirrors the success of characters like the Duolingo owl in establishing a distinctive and engaging online presence.